LOLEA USA

THE CHALLENGE

OUR CHALLENGE WAS INCREASING THE DIGITAL FOOTPRINT FOR LOLEA IN THE UNITED STATES. THE MAIN OBJECTIVES WERE GENERATING BRAND AWARENESS, PROMOTING ENGAGEMENTS AND INCREASING VISIBILITY IN ITS KEY MARKETS. 

THE SOLUTION

TO MAKE THE MOST OF A SMALL BUDGET, WE TOOK ADVANTAGE OF PR EVENTS HOSTED IN PARTNERSHIP WITH MAJOR BRANDS TO USE THOSE AS OPPORTUNITIES TO GENERATE ORIGINAL CONTENT. FROM THAT POINT ON, WE CHANGED THE TONE OF VOICE TO RESONATE WITH THE US MARKET. 

CHECK IT OUT LIVE HERE.

CD: MARTA ALONSO | AD: KAREN CUBILLOS | CW: MAFÊ SOUZA | STRATEGY: KYLE RIZEQ